A partnership between Australia's newest outdoor adventure club and the country's largest holiday-park network. You own the destinations. We bring the community, the experts, and the reason to go.
NRMA owns the best places in Australia to have an adventure. Outback+ brings the experts, community and content that make people want one — and keep coming back.
50+ parks in the best spots on the map — cabins, camping, caravans, glamping.
Experts, education, community and rewards across six outdoor disciplines.
A paid membership that helps everyday Australians learn, explore and belong outdoors. Think of it as the engagement layer that lives between the trips — the part that keeps people planning, learning and dreaming about the next one.
Expert-led courses and field training across every discipline — taught by recognised Australian outdoor personalities. Members don't just read about it, they build real skills before they head out.
A live, national community where members swap trips, ask advice and share the win. It's what keeps them engaged the other 50 weeks of the year — the always-on relationship a park network can't build alone.
A gamified Passport that rewards members for exploring — badges, levels and a leaderboard — plus member-only deals on gear, stays and experiences. It turns "I should get away" into "I've earned this trip."
The family in the cabin. The couple in the caravan. The four-wheel-driver chasing the next track. NRMA already hosts them. Outback+ is what they do the rest of the year.
A park is a moment. Membership is a relationship. Right now, the connection to your guests goes quiet the day they check out.
Outback+ member deals on NRMA stays, weighted to midweek and shoulder season — filling beds that would otherwise sit empty.
Co-branded "Win an NRMA holiday" draws that put your parks in front of every member and entrant — permit-compliant and turnkey.
Expert-led field days hosted on-site — detecting, fishing, 4WD skills, camp-craft — that sell stays and grow experiences revenue.
Outback+ skews active and adventure-led — a natural funnel of new, engaged guests into the NRMA parks ecosystem.
Guests stay connected through The School and The Campfire year-round, keeping NRMA parks top of mind for the next trip.
Access to Outback+ experts for co-branded content that positions NRMA as the home of the Australian adventure.
The audiences overlap, the infrastructure exists on both sides, and the mechanics are proven. This isn't a moonshot — it's connecting two things that already fit.
We'd like to give the NRMA team early access to the live platform ahead of launch. The site, member portal, The School, The Campfire, giveaways and rewards are all built and working right now.
Have a click around the real thing. Everything you'd see at launch, live today.
We're not asking for a leap of faith — a defined pilot with clear metrics, then a path to something much bigger.
We'd love to walk your team through a pilot and agree what a win looks like.
Prepared for NRMA Parks & Resorts, 2026. NRMA figures are drawn from publicly available NRMA sources and used for illustration. Outback+ is launching in 2026; audience and opportunity figures are indicative and subject to agreement. This is a partnership proposal, not a binding offer. NRMA and all associated names, marks and imagery are the property of their respective owners and shown here solely for the purpose of this proposal.